SA Technologies Appoints Siddharth S. Lakhotia to Lead AI-First Salesforce CRM Practice; Launches CRMTeam.ai

Pune, Maharashtra, India | Silicon Valley, California, United States | February 3 - SA Technologies, a global technology consulting firm, today announced a strategic shift in its CRM delivery model with the launch of CRMTeam.ai and the appointment of Siddharth S. Lakhotia as Salesforce Practice Head.

CRMTeam.ai has been introduced as a specialized competency center designed to move enterprises away from traditional resource-centric consulting models toward a results-first, Agentforce-native execution approach. The company stated that the CRM industry has long operated on cost-plus delivery models, where value is measured by hours and headcount while CRM systems remain largely static repositories of data. CRMTeam.ai is built on a different premise, with a focus on enabling CRM platforms that autonomously drive business outcomes.

Commenting on the launch, Manoj Joshi, Chief Executive Officer of SA Technologies, said:

“The traditional model of renting capacity is outdated. It incentivizes manual overhead. With CRMTeam.ai, we are shifting to an outcome-based model. We are not just implementing Salesforce; we are deploying autonomous agents to own and execute business results. We are moving from building a system of record to deploying a system of intelligence that pays for itself.”

According to the company, CRMTeam.ai combines Salesforce architecture with data-led strategies required to enable AI-driven execution. The practice prioritizes unifying enterprise data through Salesforce Data Cloud, deploying autonomous agents for lead qualification, service resolution, and upsell execution, and delivering outcomes through a results-as-a-service model focused on measurable business metrics rather than billable hours.

Siddharth S. Lakhotia has been appointed Salesforce Practice Head with responsibility for building and scaling the AI-first delivery model under CRMTeam.ai. In his role, he will lead the expansion of the practice and oversee the development of AI-enabled CRM capabilities across enterprise environments.

Commenting on his appointment, Siddharth S. Lakhotia said:

“Most organizations utilize Salesforce as a glorified filing cabinet. My goal is to make Salesforce the smartest employee in the building. By bridging Data Cloud with Agentforce, CRMTeam.ai ensures that AI does not just offer advice but takes action that impacts business performance.”

The company stated that CRMTeam.ai is designed to support enterprises in scaling AI-driven CRM programs with governance, security, and delivery rigor at the core.

Ritesh Sharma, President and Country Head India at SA Technologies, added:

“With CRMTeam.ai, we are creating a focused execution engine for Salesforce-led transformation. The practice brings together delivery rigor with the agility of agentic AI, allowing enterprises to confidently scale their AI programs.”

CRMTeam.ai will operate as a dedicated practice within SA Technologies, supported by the company’s global enterprise delivery capabilities.

About SA Tech Software India Ltd.

Headquartered in San Jose, California, with its India headquarters in Pune and delivery centers in Pune, Bengaluru, and Hyderabad, SA Tech Software India Ltd. is a global technology consulting and enterprise delivery firm. An Authorized Salesforce Partner, the company supports enterprises in designing, building, operating, and scaling digital platforms and Global Capability Centers.

Source: Tribune India Business
https://www.tribuneindia.com/news/business/sa-technologies-launches-crmteam-ai-to-move-enterprises-from-rented-talent-to-agentforce-driven-outcomes-appoints-siddharth-s-lakhotia-to-lead-practice/